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Digital Marketing Manager Course

Digital Marketing Manager Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course provides a full, hands-on approach to planning campaigns, mapping customer journeys, and matching creative elements with clear offers throughout the entire funnel. You'll learn how to establish objectives, select KPIs, create dashboards, and set up analytics for precise tracking. Gain expertise in channel strategies, A/B testing, budgeting, and optimization to deploy targeted, profitable campaigns for eco-friendly home products in the U.S. market.

Elevify advantages

Develop skills

  • Full-funnel campaign design: build TOFU, MOFU, BOFU journeys that convert quickly.
  • Data-driven optimization: conduct efficient A/B tests and expand successful ads with precision.
  • Performance analytics: define KPIs, interpret dashboards, and respond to ROAS, CAC, and CVR metrics.
  • Channel playbooks: implement SEO, paid social, search, and email strategies that generate revenue.
  • Customer insight mapping: develop personas and journeys tailored to eco-conscious consumers.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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