Digital Marketing Manager Course
This course equips aspiring digital marketing managers with practical skills to design, execute, and optimize full-funnel campaigns for eco-friendly products, focusing on data analytics, channel strategies, and customer journey mapping to drive revenue in the U.S. market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a full, hands-on approach to planning campaigns, mapping customer journeys, and matching creative elements with clear offers throughout the entire funnel. You'll learn how to establish objectives, select KPIs, create dashboards, and set up analytics for precise tracking. Gain expertise in channel strategies, A/B testing, budgeting, and optimization to deploy targeted, profitable campaigns for eco-friendly home products in the U.S. market.
Elevify advantages
Develop skills
- Full-funnel campaign design: build TOFU, MOFU, BOFU journeys that convert quickly.
- Data-driven optimization: conduct efficient A/B tests and expand successful ads with precision.
- Performance analytics: define KPIs, interpret dashboards, and respond to ROAS, CAC, and CVR metrics.
- Channel playbooks: implement SEO, paid social, search, and email strategies that generate revenue.
- Customer insight mapping: develop personas and journeys tailored to eco-conscious consumers.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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