Digital Marketing Basics Course
4/5
This course provides foundational skills in digital marketing for e-commerce, focusing on sustainability and eco-conscious audiences. Learners will gain practical knowledge in SEO, audience research, analytics, competitor analysis, and campaign planning to launch effective online initiatives.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course helps you quickly build a clear value proposition, research eco-conscious buyers, and turn sustainability claims into compelling benefits. You will plan a focused one-week campaign, create simple content for key channels, apply basic SEO to product pages, review competitors, and track essential metrics so you can launch and refine small e-commerce initiatives with confidence.
Elevify advantages
Develop skills
- SEO placement basics: optimize titles, product pages, and images fast.
- Quick audience personas: define eco buyers, habits, needs, and channels.
- Lean analytics setup: track visits, clicks, and orders with simple tools.
- Competitor mini-audits: spot winning content and ideas to adapt quickly.
- 1-week content plan: craft posts, CTAs, and schedule a focused campaign.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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