Digital Traffic Course
This course equips learners with practical skills to plan, launch, and optimize digital traffic campaigns across major platforms, focusing on analytics, budgeting, funnel design, testing, and forecasting to achieve high ROAS and quality traffic.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Digital Traffic Course provides a straightforward, hands-on approach to planning, starting, and expanding successful campaigns. You'll learn GA4 tracking, key performance indicators, and attribution methods, then get skilled in choosing channels, designing funnels, and aligning messages. Create solid forecasts, distribute budgets over Google, Meta, and TikTok, and conduct organized tests to boost ROAS, cut CPA, and quickly build steady, high-quality traffic.
Elevify advantages
Develop skills
- Performance analytics mastery: track GA4 events, KPIs, and real conversions.
- Smart media planning: allocate budgets, bids, and channels for maximum ROAS.
- Funnel strategy design: map audiences, messages, and offers across the full journey.
- Rapid testing playbook: run valid A/B tests on ads, creatives, and landing pages.
- Forecasting and benchmarks: model CPC, CPA, and revenue to guide traffic decisions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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