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Machine Learning in Digital Marketing Course

Machine Learning in Digital Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches you how to use machine learning to make digital marketing campaigns smarter by turning raw data into actionable insights. You'll learn practical ML ideas like segmentation, clustering, and targeting to build RFM and behavioral segments, activate them, use platform automation, design solid tests, track key KPIs, handle privacy and consent, and run a safe ML workflow from data preparation to optimization.

Elevify advantages

Develop skills

  • ML basics for marketers: quickly understand key models, metrics, and data preparation.
  • Practical customer segmentation: create RFM and behavioral clusters that drive conversions.
  • Mastering platform ML: effectively use Google and Meta automation, pixels, and APIs.
  • SQL and spreadsheet analytics: extract, clean, and segment customer data in a few hours.
  • Testing, attribution, and protection: conduct A/B tests, measure impact, and manage privacy.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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