Email Marketing Strategies Course
This course equips you with practical skills to enhance email marketing for ecommerce, focusing on segmentation, personalized journeys, testing, and compliance to drive sales and build sustainable campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Email Marketing Strategies Course provides a quick, hands-on way to improve your email campaigns. You will learn to create smart customer groups, build customer journey emails, and apply RFM scoring, personalization, and product suggestions to increase sales. Gain expertise in data systems, following rules, email delivery, and testing to set proper goals, improve outcomes, and grow a steady, money-making email setup.
Elevify advantages
Develop skills
- Ecommerce email strategy: quickly check, compare, and match with business aims.
- Segmentation mastery: create valuable customer groups using behavior and RFM data.
- Lifecycle journeys: design welcome, after-buy, and re-engage email flows that lead to sales.
- Testing & optimization: conduct thorough A/B tests and quickly expand successful email designs.
- Deliverability & compliance: safeguard sender reputation and follow US email laws.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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