Content Marketing Strategy Course
This course equips you with practical strategies to build and execute effective content marketing campaigns, focusing on goal-setting, funnel optimization, and data-driven improvements for sustainable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Content Marketing Strategy Course provides a straightforward, hands-on approach to planning, carrying out, and improving campaigns within three months. You'll establish clear goals and KPIs, create a detailed plan covering TOFU, MOFU, and BOFU stages, fine-tune buyer personas, and select suitable formats and channels. Gain skills in monitoring results, conducting A/B tests, ranking content ideas, and using data to drive steady growth focused on conversions.
Elevify advantages
Develop skills
- SaaS content research: convert quick market reviews into solid buyer understandings.
- Funnel content design: arrange TOFU, MOFU, BOFU materials that guide leads toward trials.
- 3-month content roadmap: develop calendars driven by KPIs using adaptable templates.
- SEO and copy optimization: create pages optimized for search that turn visitors into customers.
- Experimentation workflow: perform A/B tests and refine content based on solid data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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