B2B Digital Marketing Course
This course equips mid-sized SaaS companies with a practical three-month customer acquisition program, focusing on MQL standards, buyer personas, value propositions, tailored messaging, budget management, multi-channel campaigns, ROI measurement, and executive reporting using benchmarks and funnel metrics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This B2B Digital Marketing Course provides a straightforward, hands-on strategy to start and grow a three-month customer acquisition program for mid-sized SaaS companies. You'll establish clear MQL standards, create buyer personas, develop compelling value propositions, and tailor messaging to every stage of the buying process. Learn how to manage a $60,000 budget, run paid and organic campaigns, improve your own channels, measure return on investment, and present updates to executives using practical benchmarks and funnel calculations.
Elevify advantages
Develop skills
- B2B funnel design: convert revenue goals into specific MQL and pipeline targets.
- Persona-led messaging: create targeted value propositions for Operations Directors and Product Managers.
- Channel playbooks: initiate high-return LinkedIn, Google, email, and webinar campaigns.
- Analytics and ROI: monitor UTMs, CPL, CP-MQL, and payback periods with straightforward dashboards.
- Conversion optimization: design landing page sequences that increase demos and sales-qualified leads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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