app marketing course
Learn essential app marketing strategies to drive growth, optimize user acquisition, and boost retention through targeted tactics and measurable goals.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This App Marketing Course teaches you how to define clear user personas, create a solid value proposition, and establish specific goals with appropriate metrics. You will learn effective strategies for App Store Optimization, organic growth, and impactful paid campaigns, along with onboarding and retention processes that increase LTV and manage CAC. Develop a targeted 3–6 month roadmap using affordable experiments and straightforward reporting that you can implement right away.
Elevify advantages
Develop skills
- Persona-driven app positioning: transform user insights into precise market fit.
- App growth metrics mastery: define DAU, LTV, CAC and establish successful OKRs quickly.
- Organic app growth tactics: implement ASO, content, referrals and partnerships.
- Paid acquisition sprints: test creatives, audiences and channels for ROAS.
- Retention journey design: create onboarding, 7-day flows and lifecycle messaging.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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