AdTech Course
This course equips you with hands-on expertise in AdTech, focusing on campaign planning, execution, and optimization across major platforms, with a real-world e-commerce case study to drive measurable business outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Adtech Course gives you practical skills to plan, run, and optimize campaigns across Google, Meta, and leading DSPs. Learn media buying, bidding, audience targeting, and funnel design, plus tagging, first-party data, and identity basics. You also cover attribution, experimentation, forecasting, and budget allocation, using a clear e-commerce sportswear case in Brazil to connect strategy with measurable results.
Elevify advantages
Develop skills
- Master media buying: build high-ROI campaigns on Google, Meta and top DSPs.
- Optimize funnels fast: structure, test and scale search, social and programmatic.
- Activate first-party data: tag, segment and retarget high-value audiences.
- Measure what matters: set KPIs, model ROAS, LTV and budget impact clearly.
- Run smart experiments: design A/B and lift tests that prove true incrementality.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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