Adobe Campaign Course
This course equips you with practical skills to build and optimize customer journeys in Adobe Campaign for Brazilian e-commerce, focusing on audience segmentation, automation, testing, and performance tracking to drive conversions and revenue.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Adobe Campaign Course teaches you how to create high-performing welcome, nurture, loyalty, and reactivation journeys customized for Brazilian e-commerce. You will learn to design core audiences, set triggers, apply RFM and lifetime value, control frequency, manage consent and data quality, connect to e-commerce and analytics, run A/B tests, track KPIs, and optimize campaigns using clear, actionable workflows and reporting.
Elevify advantages
Develop skills
- Adobe Campaign audience builds: create and refresh core segments fast.
- Data model setup: map, clean and enrich profiles for Brazilian e-commerce.
- Journey automation: launch welcome, nurture and loyalty flows that convert.
- Campaign control: apply A/B tests, throttling and suppression for safe sends.
- KPI optimization: track revenue, opens and clicks to refine campaigns quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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