Adobe Analytics Course
This course provides hands-on training in Adobe Analytics for ecommerce optimization, covering setup, reporting, and data analysis to drive business performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Adobe Analytics Course teaches you how to set up neat report suites, organize eVars and events properly, and create a sharp ecommerce purchase funnel. You will learn to check tagging, match up orders, follow campaigns with correct UTMs, and keep data safe across different domains. Then, you will make reports based on key performance indicators, group user behaviors, spot unusual patterns, and use funnel insights to make straightforward optimization and testing plans that you can use right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, AOV, LTV and ROAS to clear business goals.
- Adobe Analytics funnels: build purchase flows, segments, and drop-off reports quickly.
- Experiment tracking: set up A/B tests, events, and uplift measurement in Adobe.
- Channel attribution: configure UTM, eVars, and models for paid, organic, and email.
- Data QA and benchmarks: validate orders, debug tags, and compare to industry norms.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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