Communication Plan Training
This course equips you with essential skills to develop effective communication plans for B2B SaaS project management tools. You will learn to identify key personas, create compelling positioning and messages, orchestrate multi-channel launches across email, web, in-app, and social platforms, foster team alignment through RACI mapping, set measurable KPIs, analyze data dashboards, and iteratively optimize strategies to maximize user adoption, retention, and overall business success in the competitive US market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills to create a targeted communication plan for rolling out B2B project management SaaS in the US market. Master defining buyer personas, developing precise positioning, establishing clear goals, planning channel strategies, managing phased launches, coordinating teams, tackling AI and data issues, and leveraging analytics plus feedback to enhance messaging, boost adoption, and ensure sustained product growth.
Elevify advantages
Develop skills
- Develop persona-driven strategies by identifying B2B SaaS audiences and creating detailed buyer personas.
- Master strategic messaging through crafting precise positioning, core messages, and supporting proof points efficiently.
- Orchestrate channels by designing phased plans for email, web, in-app notifications, and social media rollouts.
- Implement measurement and optimization by defining KPIs, interpreting dashboards, and adjusting tactics swiftly.
- Achieve cross-functional alignment by mapping RACI responsibilities, mitigating launch risks, and gaining stakeholder commitment.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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