Mass Communication, Advertising and Marketing Course
This course equips participants with essential skills in market research, brand positioning, content strategy, media planning, and marketing analytics tailored for promoting eco-friendly cosmetics like GreenGlow, focusing on practical, results-driven approaches.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you how to study buyers of eco-friendly cosmetics, set clear positioning for GreenGlow, and create strong, convincing messages that bring in sales. You will learn to identify market groups, pick good channels, plan campaigns for three months, and make content that really hits. You also get good at practical budgeting, simple analytics, A/B testing, and reporting so every step can be measured, improved, and focused on results.
Elevify advantages
Develop skills
- Market research for eco-beauty: quickly find trends, gaps, and what buyers want.
- Brand positioning for green cosmetics: make strong unique points and claims backed by proof.
- Content strategy for social and in-store: plan assets that focus on conversions and have big impact.
- Media planning in 3 months: create simple, combined schedules that make ad money go far.
- Marketing analytics basics: set clear KPIs, test creatives, and improve quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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