Lesson 1Translating 3–5 keywords into visual vocabulary and functional choicesSee how to choose 3–5 brand words and turn them into visual styles, fabric picks, and practical features, ensuring every seen or touched part matches the brand promise perfectly.
Selecting sharp, non-generic keywordsMoodboards linking words to visualsForm language aligned with keywordsMaterial, color, and finish decisionsFunctional behaviors echoing keywordsLesson 2Defining target user and use cases in 3–5 sentences: urban mobility, lifestyle cues, interaction patternsGuide to defining target users and scenarios, turning city travel habits, life vibes, and interaction ways into short stories that direct design picks, feature focus, and brand voice.
User archetypes for compact EV SUVsDaily urban journeys and trip mappingLifestyle cues and brand fit analysisInteraction habits and tech expectationsWriting concise user scenario storiesLesson 3Exterior surface language: primary volumes, secondary lines, shoulder/character lines, crease hierarchyDetails on exterior surface style, from main shapes to side lines and crease order, showing how to manage light bounce, tension, and highlights for a clean, fresh, on-brand look from every side.
Primary body volumes and massingShoulder and character line strategySecondary creases and break-up logicReflection control and highlight flowSurface tension for EV modernityLesson 4Interior architecture: dashboard typologies, bridge vs layered consoles, sightlines, and perceived widthExplains interior setup choices for dashboards and consoles, comparing bridge and layered styles, handling views, and using space, colour, light to boost sense of width, openness, and brand style.
Dashboard height and section strategyBridge versus floating console logicLayered IP for depth and light playSightlines, H-points, and visibilityPerceived width through form and colorLesson 5Exterior fundamentals: proportion rules for compact electric SUVs (wheelbase, overhangs, beltline, roofline)Explains size rules for compact electric SUVs, showing how wheelbase, overhangs, beltline, roof choices impact stance, use, airflow, and steady brand message.
Wheelbase and cabin-to-body balanceFront and rear overhang length tuningBeltline height and glass-to-body ratioRoofline flow, taper, and aero impactStance, track width, and visual stabilityLesson 6Lighting strategy: primary signature (front/rear), DRL geometry, animated sequences and their brand roleDetails how front and rear light patterns, DRL shapes, and moving lights build brand recognition, meet safety rules, and create a standout night look that fits future models.
Front signature layout and hierarchyRear light graphics and night identityDRL geometry, thickness, and rhythmAnimated sequences and legal limitsLighting family strategy across lineupLesson 7HMI & interaction feel: display layout, tactile vs touch controls, ambient zones, and feedback languageCovers HMI and interaction style, from screen setup and control types to light zones and response styles, making every touch, sound, light feel natural, steady, and true to brand.
Primary and secondary display zoningTactile versus touch control balanceAmbient lighting as HMI channelSound, haptic, and visual feedbackOnboarding, modes, and state clarityLesson 8Wheel and stance design: relationship between wheel size, tire profile, wheel arch treatment, and perceived confidenceExamines wheel and stance design, linking wheel size, tire shape, arch style to confidence feel, efficiency, comfort, while fitting packaging, cost, and airflow needs.
Wheel diameter versus body scaleTire profile, comfort, and sportinessWheel arch shape and cutout graphicsFlushness, offset, and track widthAero wheels and EV efficiency cuesLesson 9Storage and utility logic: visible vs hidden storage, modularity for urban lifestylesExplores storage and utility for city life, balancing open and hidden spots, flexible setups, cargo options so the vehicle feels easy, tidy, and truly helpful for daily town routines.
Mapping everyday carry items and flowsVisible vs hidden storage placementModular trunk and rear seat conceptsFlexible cabin organizers and railsQuick-clean and easy-reach solutionsLesson 10Seating and ergonomics: seating silhouettes, cushion profiles, perceived support, and social seating logicFocuses on seating and comfort setup, covering seat shapes, cushion styles, support feel, entry ease, and group seating so riders feel comfy, safe, and keen to chat.
H-point, posture, and visibility targetsSeat silhouette and side bolster tuningCushion profile and pressure mappingRear bench versus individual seatsIngress, egress, and swivel concepts
