Psychology of Communication Course
Grasp the psychology of communication to create persuasive, ethical messages. Explore cognitive and emotional triggers, audience behaviours, and data-driven email tactics to enhance engagement, build trust, and drive conversions in your professional work. This course equips you with practical strategies for impactful communication across digital channels.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Psychology of Communication Course equips you with practical tools to develop clear, high-impact email campaigns. Discover how cognitive ease, attention spans, memory retention, and decision heuristics influence reader behaviour, and apply these insights to create compelling subject lines, mobile-optimised designs, concise body content, and persuasive calls to action. Gain expertise in ethical emotional triggers, effective framing techniques, social proof, audience segmentation, A/B testing methods, and essential metrics for rapid campaign improvements.
Elevify advantages
Develop skills
- Design persuasive emails using cognitive and emotional triggers ethically.
- Optimise email copy with compelling subject lines, body text, and CTAs for quick conversions.
- Analyse audience data including behaviour, stressors, and device usage patterns.
- Leverage social proof and framing to foster trust and prompt confident actions.
- Conduct A/B tests and monitor key metrics to refine campaigns effectively.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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