Marketing Psychology Course
This course merges psychology with marketing to ethically elevate participation in mental health initiatives. Gain skills in choice design, effective messaging, social validation, and privacy-focused strategies to combat stigma, boost registrations, and foster lasting behavioural shifts in Kenyan communities.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how to create ethical, data-backed marketing campaigns for mental health services that drive genuine engagement. Master analysing stigma and delays, developing compelling messages, refining user paths, using social proof wisely, safeguarding privacy, conducting fair A/B tests, and leveraging insights to enhance sign-ups and ongoing participation.
Elevify advantages
Develop skills
- Design ethical choice structures to rapidly increase service registrations.
- Write persuasive content for impactful calls-to-action, adverts, and landing pages.
- Map audience behaviours using stress data to create accurate user profiles.
- Apply ethical persuasion and social proof to build trust without deceit.
- Conduct data-informed A/B tests to perfect mental health outreach strategies.
Suggested summary
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