Laboratory Product Management Course
Master laboratory product management, covering market research, positioning, pricing, promotion, and regulatory strategies. Learn to launch, expand, and optimise diagnostic products for success in clinical settings across Kenya and beyond.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire hands-on product management skills for diagnostic systems in this practical course. Learn customer segmentation, value propositions, solution differentiation with competitive insights, pricing strategies, distribution channels, promotions, launch planning, KPI tracking, and managing the initial two years of the product lifecycle effectively.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, analyse rivals, and identify price trends quickly.
- Lab product positioning: develop clear value propositions, evidence points, and unique differentiators.
- Lab pricing and channels: create pricing offers, models, and balance distributor versus direct sales.
- Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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