Hospitality Marketing Course
This course equips you with essential hospitality marketing skills for travel and tourism sectors. Delve into hotel SEO, email and social media strategies, revenue-driven offers, data analytics, and a comprehensive 6-month action plan. Boost direct bookings, RevPAR, and guest loyalty specifically for boutique hotels and coastal resorts, ensuring sustainable growth and performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical framework to increase direct bookings and revenue in hospitality. Master market research, customer segmentation, positioning strategies, seasonal offers, 6-month channel planning, website and SEO optimisation, email, social media, and paid campaigns, plus analytics, testing, and templates for tracking and improving results.
Elevify advantages
Develop skills
- Develop hotel revenue offers by creating profitable packages for shoulder and peak seasons.
- Drive direct booking growth through optimised websites, SEO, email campaigns, and balanced OTA strategies.
- Implement data-driven hotel marketing by tracking KPIs, testing campaigns, and adapting swiftly.
- Establish guest-focused positioning with clear segments, brand voice, and compelling value propositions.
- Build and execute a 6-month action plan using ready-made templates, calendars, and checklists.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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