Web Analytics Course
This course equips you with web analytics expertise for SaaS success. Learn to define KPIs, monitor user behaviour, evaluate traffic sources, and conduct A/B tests to lift conversions. Explore segmentation, funnel optimisation, and data strategies to support informed growth choices for product and marketing teams across channels.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to set business objectives, select key metrics, and create solid KPI dashboards. Master tracking conversions, user segmentation, funnel analysis, and fixing UX or tech problems. Design experiments, check results, and produce reports with recommendations to improve acquisition, activation, and performance on all digital platforms.
Elevify advantages
Develop skills
- Conversion tracking: segment users, analyse funnels, and resolve UX issues quickly.
- Traffic analysis: review SEO, paid ads, email, and social to grow profitable channels.
- Experiment setup: conduct A/B tests, verify stats, and deploy top variants.
- KPI planning: set SaaS metrics, build dashboards, and link to business aims.
- Data management: implement accurate tagging, events, and privacy-compliant tracking.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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