Data analytics training
5/5
Gain mastery in marketing data analytics: clean disorganised CSV files, develop dependable metrics, segment campaigns effectively, model budget impacts, and convert insights into straightforward recommendations that enhance ROAS, conversions, and revenue across your technology growth channels. This training builds practical expertise for data-informed marketing success.

5.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to load, clean, and validate marketing CSV files, compute essential metrics such as ROAS, CPA, CTR, and conversion rates, perform segmentation and campaign analysis for informed budget choices. You will learn to design experiments, model spending scenarios, and create reports, dashboards, and documentation that transform raw data into actionable, revenue-driven decisions.
Elevify advantages
Develop skills
- Marketing data cleaning: swiftly load, examine, and correct untidy campaign CSV files.
- Conversion analytics: segment users, test hypotheses, and evaluate campaign ROAS.
- Budget optimisation: model expenditure, marginal ROI, and intelligent reallocation choices.
- KPI expertise: calculate CPA, ROAS, CTR, and cohorts using repeatable SQL or Python.
- Executive reporting: transform intricate data into concise, decision-focused presentations and dashboards.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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