Basic Business Course
The Basic Business Course for educators teaches essential strategy, marketing, finance, and operations skills to develop tutoring or study programmes. Employ lean scaling techniques, budget-friendly marketing channels, and straightforward KPIs to increase impact, maintain sustainability, and reach more students successfully. Discover how to build efficient operations, manage risks, and handle finances like pricing and budgeting for lasting results in a Kenyan educational context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical tools to design, launch, and expand a small student-centred project within 6-12 months. Master straightforward strategies, efficient scaling methods, and basic performance indicators. Apply targeted marketing via affordable channels and pre-built templates. Establish smooth weekly operations, handle risks effectively, and gain key finance skills including pricing, budgeting, and break-even analysis to ensure your project remains viable and makes a real difference.
Elevify advantages
Develop skills
- Lean growth strategy: create rapid pilots, test services, and expand tutoring quickly.
- Education marketing: target students effectively, develop compelling value propositions, and leverage affordable channels.
- Practical finance: determine prices, manage budgets below $500, and compute break-even points.
- Operations planning: organise sessions, oversee tutors, and minimise campus delivery risks.
- Outcome-focused design: identify challenges, specify outputs, and establish measurable KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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