Point-of-Sale Promotion & Activation Course
Master in-store promotions for premium granola products. Delve into shopper insights, develop robust POS strategies, create activation timelines, execute field operations, and leverage KPIs to increase sales, encourage trials, and secure prime shelf space in busy retail settings across Kenya.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to convert premium granola shoppers into loyal buyers through effective in-store strategies. Gain insights into category trends, shopper behaviours, and market segments, then craft SMART goals, POS plans, activation schedules, and precise field guidelines. End up skilled in monitoring KPIs, troubleshooting challenges, and refining 8-week cycles for maximum impact.
Elevify advantages
Develop skills
- Diagnose POS challenges swiftly by identifying packaging, shelving, and merchandising faults.
- Transform shopper insights into practical steps with targeted 8-week POS activation objectives.
- Build effective POS strategies selecting optimal materials, positions, and non-price promotions.
- Instruct and oversee field teams with detailed store directives and photo-based audits.
- Measure POS returns using sales, stock turnover, and display metrics to refine performance quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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