Media Sales Course
This course equips you to excel in media sales for local small businesses. Dive into pricing strategies, ad inventory and formats, audience targeting, key performance indicators, and compelling proposals. Build effective media plans, tackle objections confidently, and secure higher-value ad deals with proven techniques and real-world application.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills to design and boost local media campaigns on web, apps, email, and digital out-of-home. Master audience data analysis, KPI setting, and metrics like CTR, VTR, CPM, CPC, CPA. Develop precise plans for fitness brands, create compelling ads, set fair pricing, draft winning proposals, and overcome SMB objections for better campaign outcomes.
Elevify advantages
Develop skills
- Build robust local media plans by confidently allocating budgets, reach, and frequency targets.
- Price media inventory wisely using CPM, CPC, CPA models and bundled packages to boost deal value.
- Target local audiences effectively with geo-fencing, demographics, and behaviour insights for SMB success.
- Sell media with skill by crafting proposals, addressing objections, and closing deals swiftly.
- Optimise ad creatives for DOOH, banners, and emails to maximise clicks, views, and conversions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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