Digital Sales & Marketing Course
This course equips you with practical skills for B2B digital sales and marketing using CRM systems. You will learn to define ideal customer profiles, align sales and marketing efforts, create effective lead magnets, optimise campaigns on LinkedIn, email, and paid channels, and track key performance indicators to convert leads into steady revenue streams in a Kenyan business context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a straightforward system to attract quality B2B CRM leads and generate revenue. Master defining target audiences, mapping buyer paths, setting digital targets, and matching messages to pipeline insights. Develop lead magnets, nurture emails, and campaigns for LinkedIn, email, SEO, and ads, while monitoring results with simple analytics tools suited for Kenyan markets.
Elevify advantages
Develop skills
- Conduct B2B CRM audience research to identify SMB challenges and ideal customers quickly.
- Design digital sales funnels including buyer journeys, lead magnets, and nurture sequences that drive conversions.
- Align sales and marketing teams through service agreements, feedback systems, and seamless handoffs.
- Set up KPIs and analytics with clear goals, dashboards, and ROI measurement tools.
- Run targeted campaigns on LinkedIn, email, and paid ads to fill your CRM pipeline effectively.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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