Lead Generation in Sales Course
This course equips you with practical strategies for lead generation in sales. You will define your ideal customer profile, source quality B2B leads, implement scoring and qualification processes, and develop effective email outreach campaigns. These skills will enhance response rates, secure more meetings, and generate sales-ready opportunities through data-driven improvements and continuous optimisation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills in lead generation through this targeted course. Define your ideal customer profile, identify top lead sources, set up capture systems, create qualification and scoring methods, build email outreach sequences, and apply analytics, A/B testing, and feedback to optimise performance and drive consistent sales results.
Elevify advantages
Develop skills
- Develop a sharp B2B ideal customer profile focusing on key industries, triggers, and buying signals.
- Create an efficient lead scoring system to qualify leads quickly, route them effectively, and increase sales-qualified leads.
- Identify high-intent leads from sources like LinkedIn, business directories, and industry networks.
- Craft compelling cold email sequences with A/B testing and strong calls to action.
- Monitor lead funnel metrics using dashboards for quick improvements and better results.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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