Lead Prospecting and Qualification Strategies for SDRs Course
This course equips SDRs with essential lead prospecting and qualification techniques. Master defining ICPs, scoring and prioritising leads, crafting outbound sequences that secure meetings, conducting effective discovery calls, and handing off high-quality opportunities to Account Executives to drive pipeline growth and revenue in a Kenyan business context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills in prospecting and qualifying leads as an SDR. Define your Ideal Customer Profile (ICP), research promising sectors, and create targeted lead lists. Build effective lead scoring systems, prioritise outreach with key events, and roll out multi-channel campaigns. Use proven qualification methods, pose the right questions, and pass on qualified opportunities ready for conversion.
Elevify advantages
Develop skills
- Build ICPs by identifying ideal B2B accounts using firmographic details.
- Score leads effectively with signals, triggers, and simple rules suited for SDRs.
- Conduct fast, accurate research to find, enrich, and confirm decision-makers.
- Design 10-day multi-channel outbound sequences that land meetings.
- Excel in qualification through discovery calls, lead scoring, and smooth handoffs to AEs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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