In-Store Promotions Course
Increase shop sales through powerful in-store promotions. Gain knowledge on customer behaviour, store layout, sampling, messaging, KPIs, and budget-friendly materials to create, run, and refine healthy snack promotions that encourage trials, sales, and repeat buys. This practical course equips you to make promotions that deliver real results in Kenyan retail settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Enhance in-store promotions for healthy snacks via this targeted, hands-on course covering shopper habits, store layouts, visual displays, and fixtures. Discover how to organise and carry out sampling, develop convincing messages, select suitable promotion methods, and train staff. Gain skills in basic data gathering, vital performance metrics, and refining strategies to ensure each event boosts sales noticeably and supports better choices.
Elevify advantages
Develop skills
- Design effective in-store snack promotions that work within real shop constraints.
- Optimise layouts, signage, and fixtures to increase shopper engagement quickly.
- Conduct safe and efficient sampling events that turn trials into immediate sales.
- Monitor promotion KPIs and improve offers using simple, affordable data methods.
- Create compelling, health-focused snack messages suited to main customer groups.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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