In-Store Activation Course
Gain expertise in in-store activations for retail success: define precise shopper goals, develop strong merchandising and sampling strategies, budget effectively, and monitor KPIs. Transform data insights into high-return displays, trials, and promotions that increase sales right at the shelf. Ideal for driving measurable results in Kenyan retail environments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with skills to establish clear objectives, create shopper profiles, and convert insights into effective in-store strategies. You will learn to organise visual merchandising, manage budgets wisely, and handle suppliers confidently. Additionally, master shopper journey mapping, pilot testing, and KPI monitoring to ensure activations are measurable, scalable, and geared towards boosting sales.
Elevify advantages
Develop skills
- ROI-focused activation planning: select high-impact in-store activities swiftly.
- Shopper journey mapping: create effective snack aisle interactions that drive quick conversions.
- Visual merchandising for snacks: design planograms, endcaps, and secondary displays.
- In-store sampling expertise: manage layouts, staff, and track conversions efficiently.
- Retail KPI monitoring: establish KPIs, run pilots, and refine activations using data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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