Lesson 1Image management best practices: resolutions, image galleries, color swatches, image naming for SEOThis section explains image handling best practices for fashion, including sizes, ratios, galleries, colour swatches, and SEO-friendly names so visuals load quickly and boost sales and discovery.
Standard image sizes and aspect ratiosPrimary, alternate, and detail gallery shotsManaging color swatch images per variantFile naming for SEO and asset trackingCompression, formats, and CDN deliveryImage QA workflows before publishingLesson 2Product content standards: template for descriptions, sizing charts, fit notes, care instructionsThis section sets product content standards for fashion, including description templates, size charts, fit notes, and care instructions that cut returns, aid SEO, and keep a steady brand voice.
Standard structure for product descriptionsCreating clear sizing charts by regionWriting fit notes to reduce returnsCare and fabric instructions best practicesTone of voice and brand style guidelinesLocalizing content for different marketsLesson 3Tagging and metadata: collections, filters, search facets, internal tags for merchandisingThis section covers tagging and metadata for collections, filters, and search options, plus internal tags for merchandising, allowing flexible campaigns, curated selections, and easy on-site discovery.
Difference between tags, attributes, and fieldsDesigning tags for collections and campaignsMetadata for search facets and filtersInternal tags for buying and merchandisingGovernance to avoid tag sprawl and noiseAuditing and cleaning legacy tags regularlyLesson 4Essential product data model: title, long and short descriptions, price, cost, SKU, barcode, attributes, images, alt text, weight, dimensions, vendor, seasonalityThis section defines a strong fashion product data model, covering key IDs, pricing, logistics info, and detailed content so products are uniform, searchable, and set for merchandising and delivery workflows.
Required identifiers: SKU, barcode, internal IDsStructuring titles, short and long descriptionsManaging base price, compare-at, and cost fieldsHandling weight, dimensions, and shipping classesManaging vendors, seasons, and product lifecycleBest practices for product images and alt textLesson 5Defining product taxonomy: selecting 3 main categories and 2–3 subcategory structures that fit fashion (e.g., Women, Men, Accessories)This section shows how to create a practical fashion category system, pick top categories, set subcategories, and match navigation, filters, and collections so buyers quickly find what they need.
Choosing primary categories for fashionDesigning subcategories by product typeSeparating gendered and unisex categoriesAligning taxonomy with navigation menusUsing taxonomy to power collections and PLPsGovernance for adding new categoriesLesson 6Variant strategy: configurable products vs separate SKUs, how variants map to inventory itemsThis section explains how to structure variants for size, colour, and style, when to use configurable products versus separate SKUs, and how each affects stock, reports, and merchandising options.
When to use configurable parent productsWhen to split variants into separate SKUsLinking variants to inventory locations and binsVariant options for size, color, and materialManaging variant-level pricing and imagesReporting and analytics by variant versus styleLesson 7Pricing strategies and markup fields: MSRP, sale price, cost-of-goods, tiered pricing for promotionsThis section details pricing structures, including recommended price, base and sale prices, goods cost, and tiered pricing, so promotions, margins, and discounts work smoothly across channels.
Storing MSRP, base price, and sale priceCapturing cost-of-goods and landed costMarkup, margin, and profitability reportingTiered pricing and volume discountsPromo price fields versus coupon logicChannel-specific pricing and currency rulesLesson 8Bulk import/export workflows: CSV templates, required fields, validation, batch image uploadThis section covers reliable bulk import and export using CSV templates, required fields, data checks, and batch image uploads to keep large catalogues accurate and current.
Designing reusable CSV import templatesDefining required and optional product fieldsData validation rules and error handlingMapping images and galleries in bulk uploadsScheduling recurring imports from ERP or PIMExporting data for audits and external partnersLesson 9Attribute modeling: size, color, material, fit, SKU conventions and barcode useThis section explains how to model attributes like size, colour, material, and fit, set naming rules, and link to SKU and barcode setups to support search, filters, and warehouse tasks.
Standardizing size scales and conversionsDefining color, material, and pattern attributesFit attributes for different garment typesDesigning human-readable SKU structuresBarcode formats and scanning constraintsUsing attributes to drive filters and search
