Lesson 1Staging and curb appeal standards: decluttering, neutralising, minor fixes, landscaping, photo checklist, and coordinating vendorsThis lesson covers readying the home for viewings by decluttering, depersonalising, doing small repairs, improving landscaping and kerb appeal, creating a photography checklist, and working with stagers and other service providers in the Kenyan context.
Assess condition and target buyersPlan decluttering and depersonalizingPrioritize minor interior repairsImprove landscaping and exterior touch-upsCreate a photography-ready checklistCoordinate stagers and cleaning vendorsLesson 2Conducting an initial seller interview: verifying ownership, motivations, timeline, occupancy, mortgages/liens, and seller expectationsLearn to carry out a structured seller interview that checks ownership, reveals motivations and timelines, clarifies occupancy and financing, and manages expectations on disclosures, access, pricing, and communication in line with Kenyan practices.
Verify identity and ownership statusClarify seller motivation and goalsEstablish desired timeline to closeConfirm occupancy and tenant issuesReview mortgages, liens, and payoffsSet expectations for access and updatesLesson 3Document collection at intake: title deed, survey, estate rules, past inspection reports, rates assessment, utility bills, and warrantiesDiscover essential documents to gather at intake, how to request them, and their role in marketing, disclosures, and closing, including title deeds, surveys, estate documents, rates data, utilities, warranties, and previous inspection reports relevant to Kenya.
Request deed and title informationObtain current and prior surveysGather HOA rules and disclosuresCollect tax bills and assessmentsRequest utility bills and service dataCompile warranties and past reportsLesson 4Preparing professional photos and media: shot list, twilight/exterior shots, floor plans, virtual tours, and quality checks before publishingThis lesson shows how to plan and manage professional photos, floor plans, and virtual tours, with shot lists, optimal lighting and timing, media formats, and quality assurance before listing on Kenyan property portals and marketing platforms.
Create interior and exterior shot listsPlan ideal lighting and shoot timingCoordinate photographer and accessDevelop floor plans and measurementsPlan virtual tours and video contentReview and approve media for accuracyLesson 5Seller counselling and net sheet: projecting closing statement, commission options, and realistic expectations for timeline and proceedsMaster seller counselling with a detailed net sheet, modelling price and commission scenarios, estimating closing costs, and aligning expectations on proceeds, timelines, and negotiation possibilities before launching the listing.
Gather financial data for net sheetEstimate closing costs and payoffsModel price and commission scenariosExplain concessions and repair creditsDiscuss realistic market timelinesReview risks and negotiation outcomesLesson 6Completing a property profile: noting address, legal description, plot size, square footage, beds/baths, age, systems, and key featuresBuild a full property profile including legal description, measurements, systems, and features, verifying with public records and sellers to ensure accurate listings and valuations in the Kenyan market.
Confirm address and legal descriptionMeasure lot size and improvementsVerify square footage and room countsDocument age, systems, and updatesRecord amenities and unique featuresCross-check data with public recordsLesson 7Pre-listing property inspection checklist: structure, roofing, HVAC, plumbing, electrical, pests, and safety checks for repairs or disclosuresUse a thorough pre-listing inspection checklist covering structure, roof, HVAC, plumbing, electrical, pests, and safety, and decide on repairs, disclosures, or expert assessments to avoid issues later.
Evaluate structural and foundation itemsInspect roof, gutters, and drainageReview HVAC age, service, and functionCheck plumbing fixtures and supply linesAssess electrical panels and outletsIdentify pest, mold, and safety hazardsLesson 8Estimating repair vs. price strategy: cost-benefit analysis, market-based repair priorities, and managing contractor bidsEvaluate repairs against pricing using market insights, assess ROI, prioritise buyer-attracting work, and handle contractor bids, timelines, and records to strengthen your listing strategy.
Identify value-adding repair categoriesEstimate repair costs and ROI rangesCompare as-is vs improved list pricesPrioritize repairs by market demandObtain, compare, and vet contractor bidsTrack repair timelines and documentation
