STMG Course (Management and Technical Sciences)
Master youth-oriented retail strategies through the STMG Course in Management and Technical Sciences. Gain expertise in customer insights, efficient research methods, targeted marketing initiatives, and optimised store operations to elevate performance in contemporary management and administration positions. This course delivers actionable skills for small retail environments, focusing on quick wins in youth engagement and operational efficiency.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The STMG Course in Management and Technical Sciences equips you with practical tools to understand 15–25-year-old customers, segment youth markets, and create targeted marketing strategies. You will learn to conduct rapid surveys, develop buyer personas, analyse competitors, and execute straightforward social media and in-store campaigns. Additionally, enhance retail operations through defined roles, essential KPIs, affordable digital solutions, and streamlined reporting for informed decision-making.
Elevify advantages
Develop skills
- Youth customer insights: rapidly segment 15–25-year-olds for practical decisions.
- Swift market research: create concise surveys, interviews, and social media monitoring.
- Streamlined marketing: develop a targeted youth campaign with defined KPIs.
- Essential retail operations: optimise shifts, inventory, and checkouts in small stores.
- Local competitor analysis: map rivals and define a compelling value proposition.
Suggested summary
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