Introduction to Employer Branding and Reputation Course
This course equips HR professionals with practical strategies to build a strong employer brand and reputation. Learners will master defining an EVP, auditing competitors, planning channels, launching a 90-day playbook for content and referrals, managing online reviews, and tracking progress with metrics and dashboards for ongoing enhancements.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain essential tools to craft a powerful employer brand that draws top talent. Master defining a strong EVP, competitor research, audience personas, a 90-day action plan for channels, content, referrals, online review management, and performance tracking using metrics, dashboards, and tests for sustained growth.
Elevify advantages
Develop skills
- Develop a compelling EVP from employee experiences.
- Conduct quick competitor audits in talent markets.
- Create targeted channel strategies for key roles.
- Implement a 90-day playbook for branding efforts.
- Handle online reviews and reputation effectively.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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