Advertising Media Planning & Buying Course
Master advertising media planning and buying for finance. Learn channel strategy, budget modelling, benchmarks, and negotiation tactics to cut CPA, boost ROAS, and scale high-quality funded accounts across search, social, programmatic, and niche publishers. This course provides practical skills for effective media management in Kenya's dynamic market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Advertising Media Planning & Buying Course offers a clear, practical framework to set objectives, define KPIs, and profile high-value audiences. Learn to select optimal channels, allocate budgets, and create realistic forecasts using CPM, CPC, and CPA benchmarks. Gain expertise in negotiating with platforms and publishers, securing performance via smart contracts, and optimising campaigns through data-driven measurement and scaling strategies suited for Kenyan contexts.
Elevify advantages
Develop skills
- Media strategy design: map finance funnels to channels, KPIs, and budgets fast.
- Budget modelling: forecast CPM, CPC, CPA to installs and funded accounts.
- Cross-channel optimisation: shift spend, test fast, and scale winning finance ads.
- Publisher negotiation: secure finance inventory, added value, and safe CPAs.
- Market benchmarking: pull country CPM/CPC data and set realistic ROI targets.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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