Entrepreneurship Introduction Course
The Introduction to Entrepreneurship Course equips you to start a profitable microbusiness. Gain skills in validating ideas, market research, risk management, pricing offers, cash flow control, and scaling from initial customers to a growing venture. Ideal for beginners seeking practical business startup knowledge in a Kenyan context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical course guides you in transforming a low-cost idea into a viable local microbusiness with low risk. You will learn to study customers, confirm demand, create basic offers, and conduct efficient tests. It covers estimating expenses, handling cash flow, addressing simple legal requirements, and using initial growth strategies to start fast, improve based on data, and confidently choose next actions.
Elevify advantages
Develop skills
- Customer research skills: conduct rapid surveys, interviews, and group discussions.
- Lean testing skills: build MVP experiments, monitor key metrics, and adjust using evidence.
- Basic business planning: set prices, calculate costs, and forecast cash for small ventures.
- Smart launch strategies: minimise market, financial, and operational risks with small real tests.
- Budget-friendly growth methods: leverage referrals, collaborations, and local advertising.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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