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Consumer Behavior in Economics Course

Consumer Behavior in Economics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Consumer Behaviour in Economics Course equips you with practical tools to grasp why consumers opt for basic, premium, or eco-friendly refill cleaning products, and how to shape those decisions. Master analysing price sensitivity, creating behaviour-driven segments, conducting A/B tests, monitoring metrics like retention and CLV, and converting research into focused, data-backed marketing strategies that boost results swiftly.

Elevify advantages

Develop skills

  • Develop behaviour-based customer segments for eco cleaning product markets.
  • Create efficient surveys, polls, and social listening tools to reveal purchase motivations.
  • Utilise behavioural economics for pricing, promotion, and positioning of sustainable products.
  • Design A/B and multivariate tests to refine messaging, pricing, and product bundles.
  • Analyse elasticity, retention, and CLV metrics to measure marketing effectiveness.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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