Behavioral Science Course
This course equips you with behavioural economics tools to create, evaluate, and expand savings initiatives. Discover proven nudges, ethical practices, and robust testing methods to enhance financial choices and boost programme outcomes for low- and middle-income groups in practical Kenyan contexts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical tools to design, test, and scale effective savings programmes using behavioural insights. Master key concepts, message crafting, user journey mapping, rapid pilots with metrics, RCTs, A/B testing, power calculations, global data analysis, and ethical considerations for transparent, equitable interventions.
Elevify advantages
Develop skills
- Design behavioural nudges to quickly build testable savings interventions.
- Conduct field experiments including RCTs and A/B tests to measure savings results.
- Analyse financial data from central banks and programmes for informed decisions.
- Map user journeys to identify barriers and improve savings product flows.
- Implement ethical nudges for inclusive, transparent, and non-coercive programmes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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