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Behavioral Economics Course (English-named)

Behavioral Economics Course (English-named)
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Behavioural Economics Course equips you with practical tools to grasp saving behaviours and craft effective product experiences. Master concepts such as loss aversion, present bias, and hyperbolic discounting, then use them to pinpoint user drop-offs, implement smart defaults, minimise friction, and develop compelling messages. Gain expertise in A/B testing, essential metrics, and ethical standards for impactful interventions.

Elevify advantages

Develop skills

  • Diagnose savings biases by identifying present bias, inertia, and mental accounts swiftly.
  • Design behavioural nudges including smart defaults, reduced friction, and commitment devices.
  • Conduct ethical A/B tests with proper controls, sample sizes, and savings-focused metrics.
  • Optimise messaging using framing effects, social proof, and time-based appeals.
  • Interpret product analytics to link drop-offs and biases to specific UX improvements in savings processes.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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