Behavioral Economics Course (English-named)
The Behavioural Economics Course empowers economics experts to convert insights on biases, choice architecture, and social norms into powerful savings products, intelligent experiments, and ethical user experiences that enhance activation, retention, and savings amounts. It covers key behavioural principles and their application in real-world financial products for maximum effect.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Behavioural Economics Course equips you with practical tools to grasp saving behaviours and craft effective product experiences. Master concepts such as loss aversion, present bias, and hyperbolic discounting, then use them to pinpoint user drop-offs, implement smart defaults, minimise friction, and develop compelling messages. Gain expertise in A/B testing, essential metrics, and ethical standards for impactful interventions.
Elevify advantages
Develop skills
- Diagnose savings biases by identifying present bias, inertia, and mental accounts swiftly.
- Design behavioural nudges including smart defaults, reduced friction, and commitment devices.
- Conduct ethical A/B tests with proper controls, sample sizes, and savings-focused metrics.
- Optimise messaging using framing effects, social proof, and time-based appeals.
- Interpret product analytics to link drop-offs and biases to specific UX improvements in savings processes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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