Predictive Analytics Models Course
Master predictive analytics models for business intelligence. Gain skills to build, evaluate, and explain churn prediction models, engineer strong features from customer data, design A/B-tested interventions, and convert insights into practical actions that boost revenue and customer retention. This course equips you with tools for scalable strategies in data-driven decision-making.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to build, assess, and deploy churn prediction models for real business impact. Cover data ingestion, feature engineering, model selection, probability calibration, and transform results into reports, action plans, targeted campaigns, and A/B tests with key performance indicators for strong, understandable customer retention approaches.
Elevify advantages
Develop skills
- Build churn prediction models: design, train, and tune them quickly.
- Engineer RFM and behavioural features: transform raw customer data into key signals.
- Evaluate models using business KPIs: connect metrics to actual revenue effects.
- Explain model insights: convert churn drivers into straightforward action plans.
- Plan and test interventions: create A/B campaigns to reduce churn fast.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
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