Machine Learning for Business Course
Gain expertise in churn prediction and discount targeting through this Machine Learning for Business Training. Transform business intelligence data into actionable steps, enhance key performance indicators such as revenue and customer lifetime value, and develop machine learning-powered campaigns that improve customer retention, profit margins, and overall decision-making processes across your organisation.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to define churn and discount targeting issues, link models to revenue, margins, and customer lifetime value, and create effective use cases. You'll use actual customer, behaviour, and marketing data to build useful features, select proper metrics, and convert model results into tested, privacy-safe actions that provide real improvements.
Elevify advantages
Develop skills
- Define machine learning problems for churn and discounts that boost revenue and customer lifetime value.
- Build effective features for churn and promotions using business intelligence, behaviour, and RFM data.
- Assess machine learning models using AUC and uplift metrics connected to profit and retention goals.
- Convert model predictions into targeted offers, experiments, and strategies that increase profitability.
- Present machine learning outcomes, risks, and returns on investment simply to business leaders.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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