Field Survey Course
Master in-store field surveys for Business Intelligence. Learn to design sharp questionnaires, sample the right shoppers, cut bias, and turn POS-linked survey data into clear dashboards and actions that boost sales and customer experience. This course equips you with practical skills to transform shopper feedback into reliable insights for better business decisions and improved customer experiences in retail environments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Field Survey Course teaches you to convert in-store shopper feedback into reliable, decision-ready insights. You will define clear objectives, design concise questionnaires, select sampling frames, and plan intercept logistics. Gain skills in reducing bias, ethical data collection, and fieldwork control, then learn to clean, analyse, and integrate survey results into dashboards and targeted recommendations that drive sales and enhance customer experience.
Elevify advantages
Develop skills
- Retail survey design: craft concise intercept questionnaires that answer BI goals.
- Sampling strategy: build quick, robust in-store samples for reliable retail insights.
- Field operations: run short, high-quality store intercepts with tight QC controls.
- BI integration: merge survey, POS, and traffic data into clear decision-ready views.
- Actionable reporting: turn field data into prioritised, revenue-focused recommendations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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