Data Analytics and AI Course
This course equips you with essential data analytics and AI skills for business intelligence. Learn to clean and model retail data, create dashboards, forecast sales, segment customers, optimise pricing, and convert predictions into actionable steps for marketing, stock control, and business expansion. Ideal for practical, high-impact results in Kenyan business contexts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills in data analytics and AI to transform raw data into reliable predictions and smart business strategies. Master data ingestion, cleaning, feature engineering, reporting, customer segmentation, predictive models, time-series forecasting, and prescriptive methods like dynamic pricing and churn reduction, then apply insights to drive clear business outcomes.
Elevify advantages
Develop skills
- Master retail sales forecasting by building and deploying fast BI time-series models.
- Develop customer segmentation skills using AI to cluster, score, and target valuable clients.
- Apply prescriptive analytics to convert model results into pricing and marketing strategies.
- Ensure data quality for BI by cleaning, enriching, and validating retail datasets.
- Implement scalable operational AI pipelines with monitoring and retraining in BI tools.
Suggested summary
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