Customer Analytics Course
Dive into customer analytics for business intelligence success. Learn to clean and explore customer data effectively, construct meaningful segments and cohorts, evaluate channels and devices, predict churn risks, calculate customer lifetime value, and craft insightful reports that drive revenue growth and improve retention strategies across your organisation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with skills to clean and validate customer data, develop reproducible pipelines, and generate reliable summary metrics. You will master segmentation techniques, cohort analysis, RFM modelling, churn proxies, CLV fundamentals, and category performance evaluation. Additionally, gain expertise in channel and device assessment, statistical testing, and producing clear reports that translate insights into actionable strategies for marketing, product development, and CRM enhancements.
Elevify advantages
Develop skills
- Customer data cleaning: develop fast, reliable pipelines for analytics-ready data.
- Exploratory customer metrics: reveal revenue patterns, cohorts, and skewed distributions.
- Behavioural segmentation: create RFM, cohort, and value tiers that spur action.
- Channel and device analysis: assess ROI and convert insights into budget decisions.
- Retention and CLV basics: quantify churn risk and project lifetime value swiftly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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