Customer Analytics Course
Dive into customer analytics for business intelligence success. Learn to clean and explore customer data effectively, construct meaningful segments and cohorts, evaluate channels and devices, predict churn risks, calculate customer lifetime value, and craft insightful reports that drive revenue growth and improve retention strategies across your organisation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with skills to clean and validate customer data, develop reproducible pipelines, and generate reliable summary metrics. You will master segmentation techniques, cohort analysis, RFM modelling, churn proxies, CLV fundamentals, and category performance evaluation. Additionally, gain expertise in channel and device assessment, statistical testing, and producing clear reports that translate insights into actionable strategies for marketing, product development, and CRM enhancements.
Elevify advantages
Develop skills
- Customer data cleaning: develop fast, reliable pipelines for analytics-ready data.
- Exploratory customer metrics: reveal revenue patterns, cohorts, and skewed distributions.
- Behavioural segmentation: create RFM, cohort, and value tiers that spur action.
- Channel and device analysis: assess ROI and convert insights into budget decisions.
- Retention and CLV basics: quantify churn risk and project lifetime value swiftly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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