Business Analytics Course
This course equips you with essential business analytics skills for business intelligence. Learn to clean e-commerce data, create KPI dashboards, analyse trends and seasonality, identify outliers, segment customers effectively, and craft concise, executive-ready recommendations that boost revenue and support informed decision-making in a Kenyan business context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to transform raw e-commerce data into actionable insights. Clean and validate data, compute key KPIs, analyse time-series trends, segment customers, perform statistical tests, compare performance across products, channels, and regions, and deliver clear recommendations for data-driven business decisions.
Elevify advantages
Develop skills
- E-commerce data cleaning: efficiently profile, correct, and standardise datasets for analysis.
- Descriptive analytics: develop KPI dashboards and quickly detect peaks, drops, and anomalies.
- Statistical analysis: conduct tests, handle outliers, and interpret findings for business intelligence.
- Segmentation and seasonality: identify customer cohorts, trends, and revenue patterns.
- Data storytelling: convert insights into clear, actionable recommendations for executives.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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