Metrics and KPIs Course
This course equips you with skills to master metrics and KPIs in B2B SaaS environments. You will learn to establish clear goals, monitor marketing, sales, and retention metrics, construct effective dashboards, and convert data insights into strategic decisions that drive revenue growth, boost operational efficiency, and foster team alignment across business and management functions. Ideal for professionals seeking data-driven performance improvements.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a straightforward, hands-on framework to set objectives, choose appropriate KPIs, and tie them to revenue, customer retention, and business expansion. Master key metrics in marketing, sales, and customer success, track them using your current tools, develop powerful dashboards, establish achievable 12-month goals, and conduct targeted experiments to enable quicker, evidence-based choices and quarterly performance gains.
Elevify advantages
Develop skills
- Develop a targeted KPI strategy linking executive goals to measurable outcomes.
- Gain expertise in SaaS revenue metrics like ARR, MRR, funnel efficiency, and sales performance.
- Enhance marketing tracking with MQLs, CAC, and multi-touch attribution analysis.
- Boost customer retention by analysing churn, NRR, and health indicators for quick results.
- Create practical dashboards with targets, alerts, and review processes that spur action.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

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