Developing Business Acumen Course
Gain practical business acumen for SaaS project management products. Master revenue models, unit economics, market analysis, key metrics like MRR and churn, and executive planning to drive confident decisions, boost revenue, improve retention, and enhance profitability in a Kenyan business context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical skills to grasp and lead SaaS project management products. Dive into revenue models, unit economics, and vital metrics such as MRR, churn, and CAC. Sharpen market research, segmentation, and positioning skills, then convert insights into solid go-to-market strategies, dashboards, and executive briefs for data-backed decisions and real growth.
Elevify advantages
Develop skills
- Master SaaS revenue models like subscription, usage, seat-based, and freemium pricing.
- Quickly analyse PM SaaS markets: size TAM/SAM/SOM and benchmark key competitors.
- Track SaaS health using MRR, churn, CAC, LTV, and retention with simple diagnostics.
- Build effective go-to-market plans with pricing, KPIs, dashboards, and 90-day roadmaps.
- Craft concise executive briefs that turn data into clear, actionable decisions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

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