First Principles Thinking Course
This course teaches first principles thinking to simplify product complexity, cut churn, and increase ROI. Learners reframe problems, create value-based pricing, execute 90-day action plans, and align product, UX, and go-to-market teams for real business results and sustainable growth in Kenyan business contexts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in first principles thinking to break down problems to basics, challenge assumptions, and build data-driven solutions. Master churn analysis, customer research, solution design, and 90-day plans with metrics and cross-team execution for better decisions and growth.
Elevify advantages
Develop skills
- Master first-principles problem framing to simplify messy churn into core issues.
- Develop assumption mapping to uncover product, pricing, and GTM beliefs hindering growth.
- Conduct customer research sprints using lean quant and qual methods to identify churn drivers.
- Design solutions from first principles for low-risk, high-impact product strategies.
- Build 90-day execution roadmaps to prioritise, test, and track metrics for quick ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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