Business Benchmarking Course
Gain expertise in SaaS benchmarking to make informed business decisions. Master essential metrics, conduct peer comparisons, develop KPI roadmaps, and implement strategies to close performance gaps, enhancing growth, efficiency, retention, and profitability with assured confidence. This practical course equips you with tools to drive real improvements in your business operations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to define, calculate, and analyse key SaaS metrics including revenue growth, LTV, NRR, GRR, CAC, and churn. You will learn to compare your performance with industry peers by selecting appropriate benchmark groups, normalising data, conducting gap analyses, and creating a 12-18 month KPI roadmap featuring dashboards, experiments, and initiatives to boost efficiency, retention, and sustainable growth.
Elevify advantages
Develop skills
- Master key SaaS KPIs by quickly calculating ARR, LTV, NRR, churn, CAC, and payback periods.
- Create precise benchmark tables by normalising peer data and identifying performance gaps clearly.
- Develop a 12-18 month KPI roadmap with defined targets, regular reviews, and visual dashboards.
- Choose effective SaaS peer groups using public data sources, industry reports, and benchmarks.
- Convert identified gaps into actionable plans prioritising retention, acquisition, and pricing strategies.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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