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Business General Course

Business General Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The General Business Course equips you with practical tools to assess your situation, set clear goals, and create a targeted growth plan. You'll learn market research, customer segmentation, and value proposition development, then construct a lean business model, monitor unit economics, and enhance profitability. It also includes operations, order fulfilment, marketing effectiveness, team responsibilities, and straightforward financial planning you can implement right away.

Elevify advantages

Develop skills

  • Strategic analysis: apply SWOT, PESTEL, and OKRs to develop a 12-month plan.
  • Market insight: gauge market sizes, segment customers, and map competitors quickly.
  • E-commerce operations: optimise inventory, fulfilment, and quality controls.
  • Performance marketing: design fast campaigns, track CAC, ROAS, and conversions.
  • Financial planning: create lean budgets, test pricing, and boost profitability.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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