Product Marketing Course
This course equips you with essential product marketing skills for product management and design positions. You'll refine product positioning, develop buyer personas, create compelling value propositions, execute go-to-market launches, and use data-driven iteration to boost user adoption, retention, and tangible business results. Perfect for driving real impact in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a quick, hands-on approach to defining your product's unique value, creating detailed buyer personas, and assessing competitors to make your product shine. Master tailoring messages for specific channels, executing targeted product launches, and setting up key metrics for user activation, retention, and quick insights, empowering you to refine strategies confidently and grow effective market entry plans.
Elevify advantages
Develop skills
- Quick competitor review: spot market gaps and refine product positioning.
- Rapid persona building: convert available data into actionable buyer profiles.
- Strong value proposition creation: develop evidence-based, unique product messages.
- Channel-optimised content: produce effective copy for websites, emails, and social media.
- Efficient go-to-market strategies: design, launch, and optimise releases using precise KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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